International competition for the architectural and urban planning concept of the "Serp & Molot" factory

ALL NEWS 19 ноября

The experts discussed the reorganization of industrial areas of Moscow using the example of the Serp & Molot plant site.

The round table dedicated to “Reorganization of industrial areas of Moscow” was held in the Shchusev State Museum of Architecture on November 19. One of the central themes for discussion was the Serp & Molot site, which became the subject of an international open competition for the development of a concept. The Chief Architect of Moscow Sergei Kuznetsov, Alena Deryabina Director General of Don-Stroy Invest, CJSC, representatives of SUE Research and Project Institute of Moscow City Master Plan, and of a number of department of the Moscow City Government, members of the competition’s Expert Council and independent experts in urban planning ecology, architecture and economy took part in the discussion. Elena Gonzalez, Project Russia magazine’s Director of Special Projects of acted as the discussion moderator.

Oleg Baevsky, Deputy Director of the Institute of Moscow City Master Plan, talked about the prospects of reorganization of the Serp & Molot site, about its peculiarities and its potential. e noted that “this site has long been considered at the City Master Plan as one of the major ones, due to its proximity to historical city centre and transport accessibility”. Oleg Ryndin, the First Deputy Head of Department of Urban Planning Policy of the city of Moscow, emphasized that the format of the international competition, which was chosen for the development of Serp & Molot site, offers great challenges for its development and the most important was to set the correct tasks and goals for the participants. – “Due to a decrease in production activity the industrial areas are used extremely inefficiently; that is why the potential of such sites should be carefully investigated, so that they become more sought-after by the city”, - he said.

In our domestic practice we already possess some experience in reorganization of industrial areas. One of the most vivid examples is the ZiL plant. Vitaly Lutz (Institute of Moscow City Master Plan), one of the authors of a remodelling design of the ZiL plant, shared his experience of the space planning; he also mentioned the importance of reinforcing the planning design with detailed implementation plan at the early design stages. The Chief Architect of Moscow, Sergei Kuznetsov agreed with this opinion and said: “In addition to the implementation plan, it is important to develop another aspect– functional programming. A variety of features bring the area to life and make it a natural part of the city fabric. It is important to predict correctly the way the area might function after the completion of the project, and try to make it citywide and transparent.”
Alena Deryabina emphasized that the customer has no intention of transforming the industrial area into another commuter town: “Our objective is to create a product that will be successful in terms of market demand, and that is impossible without taking into consideration the interests of the city.”

The transport potential of the Serp & Molot land area was evaluated by Tatjana Sigaeva, Deputy Head of the Department of Transport and Roads of the Institute of Moscow City Master Plan. She observed that this area has sufficient resources for the development of a transport network: a light rail line may be constructed in this area in the future and, apart from the existing highways, the close proximity of Yauza river embankment may be considered a definite plus.

Alexander Olkhovsky, a member of the Supervisory Board of VTB-Development, CJSC, spoke about the economic aspect which should be afforded the participants’ due attention. According to him, “the state should determine clearly what it wants from the developer. But in order to make such large scale project economically successful, it should be supported by the city not only on the administrative level but also financially. Theoretically, all social and road infrastructures and main networks should be taken over by the city. This would enable the implementation of the project within the red lines and create public spaces and buildings while decreasing the investor’s burden.”

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